Friday, July 19, 2024

How to Generate Leads Online: Make New Business Leads for Your B2B

We all know that you can’t get your business off the ground without leads.

Generating leads can be difficult, but it’s a battle worth fighting. If you learn how to generate leads online, you can take your business to the next level.

The simple fact of the matter is that the companies that generate more leads, win. Your ability to put yourself in the minds of your customers trumps everything, including the quality of your product.

In this post, we’re going to give you 7 tips for generating leads and producing new customers. After reading this, you’ll be well on your way to success.

How to Generate Leads Online: 7 Tips

There are so many ways to generate leads online. Almost anything on the internet can be used as a lead generation tool. Now, there are even B2B lead generation companies that can help you build up a database of leads.

For now, we’re going to look at 7 tips to help you generate more leads.

#1. Use Social Media

Twitter, Facebook, and Instagram are all great for generating leads. Mining these massive social media platforms for followers and using great content to focus in on your followers will see leads increase in no time.

If your business doesn’t have profiles on these platforms, you’re going to be behind the 8-ball a little bit, but it’s not too late. As long as you can find a good handle and keep it consistent across the board, you can start generating awareness for your brand over social media.

You shouldn’t stop at the big 3, either. LinkedIn, Indeed, Glassdoor, and Pinterest all offer different and business-focused ways to generate leads. So, how do you actually see lead generation through these various social media platforms?

Well, first you’ll need to grow your followers. Increasing your social media followers organically can be difficult, but once you have them, you’ve got the audience that you need. Interact with other businesses on and offline and you’ll see growth.

Post quality promotional content online and work on your calls to action. Good CTA’s will take people from social media to your web page where you can sell your product to them.

#2. Generate Leads from Your Website Visitors

There are tools available that allow you to see the details of all of your website visitors. Leadfeeder is a good example of one of these tools. It integrates with your CRM to transfer the visitor information into sales leads.

Keeping track of your website visitors and using the info for leads is common practice nowadays and it’s easy to do. With Leadfeeder, you can set up alerts that notify you when it sees repeat visits on your site.

Furthermore, you can set up notifications to follow up when a visitor is already in the lead database.

#3. Use SEO Tools

Digital marketing in 2019 is based around SEO. Being able to make your website stand out in the haystack of other websites is the most important thing for brand growth and development.

Google’s search algorithms are more sophisticated than ever. If you can appeal to them through keyword usage and analytics, then you’ll be in pretty good shape. Having relevant keywords appear in blogs and on your landing pages will bring, not only a large number of, but also the right visitors to your site.

If you know how to get the right people to your landing pages, then you can get them on board with your product using high-quality content and enticing calls to action.

#4. Email and Messenger Marketing

Email marketing has been around for a long time. It continues to be one of the most effective lead generation methods when done properly.

As you grow your email list, you can send your customers emails to grow your online relationship with them or send leading emails that result directly in a transaction. You can also pay for advertisements in emails sent by other companies to their customers to get new leads for your business.

Email marketing is a great method for attracting leads and you can accurately track the ROI. Half of all internet users check their email at least once daily and many people check it up to 15 times per day. Unfortunately, however, more and more emails end up in people’s junk folders these days.

Because of this, the natural progression for generating leads by directly contacting the customer has been Messenger Marketing. Marketing over Facebook Messenger is more personal and has a higher success rate than email marketing, so more businesses have opted to go in that direction.

#5. Generate Online Reviews

One of the best ways to show off your product and generate new leads is by showing consumers reviews. Putting a testimonial or review section on your company website will give prospective consumers the confidence to buy into your product.

You can increase your reviews by encouraging those who have purchased your product to leave a good review on your website or any of the many product review listings on the web. Increasing the trust between your company and the prospective customer is one of the best ways to create future leads.

#6. Paid Ads

Along with SEO, you need to use paid advertisements to get visitors to your page. Pay per click ads on search engines and other blogs can be valuable if you’re able to turn your website traffic into sales.

Unlike social media, email, and organic search marketing, PPC ads can put you in front of potential consumers immediately. Create an enticing ad that appeals to the right type of consumer and the ROI for the ad will go up.

If you make the advertisement too broad, you run the risk of wasting clicks and thus money. Keep it hyper-focused and get the leads that you know you can turn into paying customers.

#7. Specificity on Landing Pages

Generating leads with the landing pages on your website requires some sales acumen. Making specific and informative landing pages that subtly push your customers towards purchasing your product is a proven method.

It’s still important, however, to be able to create a list of leads from those who aren’t ready to buy in yet.

You should be working on, not only the aesthetic quality and content side of things, but your landing pages should all have called to action and forms to fill out for future consideration. By building up your database of leads in this way, you can draw them back in through email and Messenger marketing.

Generate More Leads Today

Use these tips today to start generating more leads for your company. Learning how to generate leads online is an important part of the digital marketing landscape that you cannot ignore.

Once you build up your lead database, you’ll start to see sales increase incrementally and then substantially. It’s not an overnight change, but in time, you’ll wonder why you weren’t generating leads online earlier. So, start building up your leads and change your company’s future for the better.

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