The area of business is quite vast, and numerous companies are working to develop their own brand and arrest the attention of the audience in the process. The business field is quite crowded as many brands are already present in this arena and have established themselves as trendy businesses.

The need for popularity or finding the target audience is very important for all businesses especially the for the new ventures as without a focal point in the wide region of consumers a business person won’t be able to expand the business. In order to ensure expansion effort and efficient planning for business brand development is mandatory.

The techniques present for business expansion

In the world of trade and commerce business expansion is an important aspect as without proper expansion a business won’t become popular. The well-known indicator of popularity is the engagement of people with the business products which means that the client base of the business is increasing.

In order to promote the growth of the client base, several steps have to be taken by the business owner. A few of the cardinal steps involved in popularizing the business are enlisted below:

• Carefully crafting the product keeping quality in mind

When a product is to be created by a business owner, then the most important thing is to craft it in a superior manner. Quality is very important, and a business person should never choose quantity over quality.

Quantification for certain products is very important, and it is true that most people like to have freebies or a little bit extra, but in order to make the quantity better, the business owner should never compromise on the quality because poor quality products will never stay in the market for a long time.

The creation of the products should not be the only focus because the packaging of a product also matters. A product that is not well packed lacks the visual appeal that most consumers like and hence the packaging has to be done in an efficient manner so that it completely encapsulates the product in the best possible manner.

• Identifying the target group of consumers

In the case of many products, there is a target audience. The target audience can be defined as the group of people who are most likely to buy that product. For a businessperson, the task of finding the target audience is very important. The clear vision regarding the target audience will help in marketing the product to suitable individuals. The business owner can instruct the marketing team to seek the target audience for the business organization.

• The proper positioning of the products before the consumers

When a product has to be purchased, then it should be present before the customer. If the product is nonexistent in stores which include both online and offline stores or is present in places which are seldom visited by consumers then obviously the products won’t gain popularity. It is very important for a business owner to find the target audience and the common marketing places visited by the target audience. The products have to be placed in all those areas so that the people can see and purchase the product.

The process of applying archetypes for one’s business venture

Knowing the common archetypes is a good way to understand the application of archetypes in one’s business. If a person is confused regarding the use of archetypes then instead of scanning through different kinds of archetypes it is important to shift one’s focus on the business and its foundation. The clarity regarding the main ideas of the business will help a business owner to determine the type of archetype that will best suit the products or services of the business brand. Therefore it can be understood that the core values are extremely important. A business that doesn’t have an inherent value is quite pointless as archetypes can only suit businesses that have a value based system because the archetypes represent certain values. A few well-known archetypes are discussed below:

• The model of the classical hero

The hero figure is well known and is a very popular trope. The heroic figure is often used in literature and films. Marketers have often seen the outright popularity of a heroic persona therefore in the field of marketing too the brands are frequently based on a heroic archetype. This archetype portrays strength and power along with values which makes it all the more attractive. Heroic archetype is suitable for brands that wish to project a strong and power packed image.

• The epitome of care and affection

The model of the caregiver is suggestive of a nurturing and caring nature that has values of purity, affection, and gentility. This kind of model is suitable for brands that wish to portray the image of love and care. This is also a powerful brand archetype and can effectively aid a business venture if the product is well suited for this archetype.

• The model of the creator

The highly eulogized quality of creativity is encapsulated by the archetype of the creator. The creator model is powerful and creative at the same time that dwells on the creation of something new and bright. Another model that is somewhat related to the portrayal of creative conviction is the archetype of the magician.

The main difference between these two archetypes lies in the semantic difference between the terms itself. This implies that the creator has the unlimited and uncharted power that is focused on pushing the barriers of creation while the magician is a bit more realistic as it creates something enchanting but not something that is unknown.

Therefore it can be understood that there are different kinds of archetypes that represent specific characteristics. The businessperson has to combine marketing and archetype for creating the most appropriate brand and then market that brand for increasing its overall presence in the business arena. Sensible and wise decisions should be taken while marketing so that the brand is clearly portrayed and the audience can relate to it.