Email marketing is one of the most effective ways to reach and engage your audience, generate leads, and increase sales. But with so many email marketing services available, how do you choose the best one for your business?
In this blog post, we will compare and contrast three of the best email marketing services for 2023: HubSpot, Omnisend, and Brevo. We will look at their features, pricing, pros, and cons, and help you decide which one suits your needs and goals.
#1. HubSpot
HubSpot is a powerful all-in-one marketing platform that offers email marketing as part of its free CRM. With HubSpot, you can create beautiful, personalized emails that match your brand and deliver value to your subscribers. You can also automate your email campaigns based on triggers, segments, and behaviors, and track their performance with analytics and reports.
HubSpot’s Email Marketing Features include:
- Drag-and-drop email editor
- Responsive templates and design tools
- A/B testing and optimization
- Email deliverability and spam testing
- Contact management and segmentation
- Marketing automation and workflows
- Email analytics and reporting
- Integration with other HubSpot tools and third-party apps
Hubspot’s Email Marketing Pricing:
- Free for up to 2,000 emails sent per month
- $20/month for up to 5,000 emails sent per month (Starter plan)
- $890/month for up to 10,000 emails sent per month (Professional plan)
- $3,600/month for up to 10x contact tier email sent per month (Enterprise plan)
HubSpot’s Email Marketing Pros:
- Easy to use and customize
- High-quality templates and designs
- Advanced automation and personalization
- Comprehensive analytics and insights
- Seamless integration with other HubSpot tools and apps
HubSpot’s Email Marketing Cons:
- Limited email sends on the free plan
- Expensive for higher-tier plans
- Requires a learning curve to master all the features
#2. Omnisend
Omnisend is an email and SMS marketing platform that helps e-commerce businesses grow their sales. With Omnisend, you can create engaging email campaigns that showcase your products, offer discounts, and drive conversions. You can also combine email with SMS, push notifications, web push notifications, Facebook Messenger, WhatsApp, and more to create omnichannel campaigns that reach your customers on their preferred channels.
Omnisend’s Email Marketing Features Include:
- Drag-and-drop email builder
- E-commerce-specific templates and elements
- Product picker and dynamic content blocks
- A/B testing and campaign booster
- Email deliverability and spam check
- Contact management and segmentation
- Marketing automation and workflows
- Email analytics and reporting
- Integration with e-commerce platforms and apps
Omnisend’s Email Marketing Pricing:
- Free for up to 500 emails sent per month
- $16/month for up to 6,000 emails sent per month (Standard plan)
- $59/month for up to unlimited emails sent per month (Pro plan)
- Custom pricing for unlimited email sends per month (Enterprise plan)
Omnisend’s Email Marketing Pros:
- Designed for ecommerce businesses
- Supports multiple channels and integrations
- Offers e-commerce-specific features and elements
- Provides flexible pricing plans based on email sends
Omnisend’s Email Marketing Cons:
- Limited features on the free plan
- Lacks advanced segmentation and personalization options
- Does not offer phone or chat support on the free plan
#3. Brevo
Brevo (formerly Sendinblue) is an email marketing service that helps you grow your customer base. With Brevo, you can create attractive emails that capture attention and encourage action. You can also automate your email campaigns based on triggers, segments, and scenarios, and measure their impact with analytics and reports.
Brevo’s Email Marketing Features Include:
- Drag-and-drop email editor
- Responsive templates and design tools
- A/B testing and optimization
- Email deliverability and spam testing
- Contact management and segmentation
- Marketing automation and workflows
- Email analytics and reporting
- Integration with other Brevo tools and third-party apps
Brevo’s Email Marketing Pricing:
- Free for up to 300 emails sent per day
- $25/month for up to 20,000 emails sent per month (Lite plan)
- $65/month for up to 20,000 emails sent per month (Premium plan)
- Custom pricing for unlimited email sends per month (Enterprise plan)
Brevo’s Email Marketing Pros:
- Affordable and flexible pricing plans based on email send
- Easy to use and customize
- Supports multiple languages and currencies
- Offers phone support on all plans
Brevo’s Email Marketing Cons:
- Limited templates and designs
- Lacks e-commerce-specific features and elements
- Does not offer chat support on the free plan
Conclusion
Email marketing is a vital strategy for any business that wants to connect with its audience, generate leads, and increase sales. But to do it effectively, you need a reliable email marketing service that meets your needs and goals.
We compared and contrasted three of the best email marketing services for 2023. We looked at their features, pricing, pros, and cons, and gave you some insights to help you make an informed decision.
Ultimately, the best email marketing service for you depends on your budget, business type, and email marketing objectives. We recommend that you try out the free plans or trials of each service and see which one works best for you.
We hope this blog post was helpful and informative. If you have any questions or feedback, please leave a comment below. And if you liked this post, please share it with your friends and colleagues. Thank you for reading!
