Before the advent of the Internet, businesses relied heavily on face to face sales pitch to boost their growth. The emergence of Internet introduced diversified methods of marketing with the greatest benefit being an easier and faster way of reaching out to customers or prospects. One of these ways is email marketing which is a way of communicating with customers via emails. In the recent past, email marketing has been established as one of the marketing channels with the highest Return On Investment, given that the setup is less costly compared to other marketing strategies. If you haven’t embraced this marketing approach, you should because it can boost your business in many ways. Five of them are highlighted below.
Improved brand recognition
Anytime you send out an email to your customers or prospects, you send out your brand image. The good thing about email marketing is that you are the sole controller of the marketing platform, therefore you can choose to send email campaigns as frequently as you would like. The more you keep your brand elements in front of your target audience, they more they keep recognizing it, relating to it and feeling comfortable about it. This is key in retaining your current customer base and promoting customer loyalty so that you keep getting repeated sales to grow your business. Again, if you keep sharing good content long enough, it will be inevitable for your customers to share with their friends and family and market your brand for you. Wouldn’t any business owner like this?
Improved business credibility
The secret is the value of your content. As it is often said, content is king. If you keep sharing valuable information with your target audience, they start building confidence in you. This results to your business making more sales anytime you sell your services and products to them since they already feel comfortable dealing with you.
Lead generation
Traditionally, for you to get new leads someone had to refer you or you needed to attend an event and prospect! With invent of social media, email marketing makes it easier to generate leads. One of the most popular ways is through use of social media buttons which allows your target audience to share your product on different social media platforms such as Facebook and LinkedIn. If you own a website or a blog, an email subscribe option can easily bring in a stranger who buys your product.
Increased sales through product promotions
This channel of marketing gives you an option to run email campaigns whereby you can share your new products or services with your customers and alert them of any offers in place. You can as well send emails to advise your customers on how to make the most of certain products. This can help to boost your sales especially for non-performing products since one of the reasons for non-performance could be lack of information. Again, people are impulsive and they are likely to buy because the service is on offer even if they didn’t need the product or service so much.
Nurturing long-term relationships with your customers
The business world is highly competitive but as you compete you cannot afford to ignore your customer. Email marketing gives your business a way to constantly engage your customer and keeping your communication channels open. Whether it’s a welcome email or a Happy New Year email, a constantly engaged customer is likely to be a happy customer and will be there for a long-term relationship, growing with you and providing new opportunities for business growth,
Now is the time to get started on email marketing and usher your business to a new growth phase!
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