There are a lot of things you need to do to ensure that your customers are kept on time. It also varies from customer to customer. Here you have seven basic things you need to do to keep your customers.
#1. Deliver customer benefits
Delivering customer benefit is crucial in all customer relationships. This is something that the whole organization needs to understand and focus on at all times.
#2. Be available
If the customer cannot reach you, you will not have any customer left in the short term. Being available is key in all relationships. The level of availability depends, of course, on several aspects, but it is crucial that the customer perceives you as available and know that they can reach you.
#3. Be clear
Unclearness creates uncertainty. Clarity creates a sense of trust and security. If you always bring this into your communications with the customer, you’ll come a long way. Of course, this applies internally as well. If you are not clear about what is internal, you cannot be clear about the customer. Most people do not usually have problems with being clear about positive things but become unclear when there is bad news. Keep in mind that in case of bad news and problems it is even more important to be clear to keep your customer.
#4. Keep your promises
One of the old “truths” around sales is that sellers promise, but then can’t keep their promises. Of course, a good seller does not act without having anything to show for. It is better to promise less and deliver more because that is a great way to create satisfied customers who stay. Failure to keep promises is one of the things that result in the most damage on your customer relationships and should be avoided at all costs.
#5. Be personal
Relationships are created between people. Companies have no relationships with each other. People tend to do business with people they like. If someone does not like you, you will have to work a lot more, and a lot harder, and if that is the case, the likelihood of a deal becomes significantly smaller than if you are liked by the customer. One way to get well-liked is to add a bit of your personality. If you are super professional and conservative, it will be more difficult for the customer to build a personal relationship with you. Solve the complaints and see complaints as something good.
#6. Handle Customer’s Complaints
Most dissatisfied customers do not complain but just disappear and stop buying from you. Therefore, appreciate those who complain because essentially, they want to continue being customers of yours but help you get better before they continue being so. Therefore, always handle complaints quickly and in a good way. If you do, you show your audience that you value their opinions and complaints and that you’re doing everything in your power to improve. Also, keep in mind that the important thing is not who’s right or wrong. What is important is that you cope with the problems and move on.
#7. Communicate, often
All relationships, private and business, require regular, consistent interactions. Therefore, you need to be in touch with your customer often and in many different ways. Regularly hearing from your customer allows you to identify complaints, important, and relevant information so on. It is not the responsibility of the customer to ensure that you are in touch, it is yours. Be sure to use all new technology in a smart way to best help you with this task.
